16th February 2020

Christmas Trading Incentives

Somerset West and Taunton Council (SWT) is offering incentives to support traders in towns and villages across the district this festive season.

The Council is offering free parking all day on the four Saturdays leading up to Christmas in its car parks at Dulverton, Dunster, Minehead, Porlock, Watchet, Wellington and Williton.

Cllr Marcus Kravis, Exectutive Member for Economic Development, said: “We are keen to give residents and visitors an added incentive to shop in our towns and villages in the festive season. I hope that people will take advantage of this opportunity to park for free and support our diverse local traders across the district.”

SWT is also offering free parking to support the Dunster by Candlelight event this year.

It will waive charges in the Warren Road Upper car park (opposite Butlins) for people using the Park and Ride service from 5pm on Friday 6 December.

More information on the Dunster by Candlelight bus service can be found at  


In Taunton the Council has been instrumental in re-instating the Park and Ride Saturday service in time for Christmas.

Buses will run to the town centre every 20 minutes between 8.30am and 6pm from the sites at Junction 25 and Silk Mills from 2 November.

Cllr Mike Rigby, Executive Member for Planning and Transport, said: “The Park and Ride service is an efficient, cost-effective way of getting into the town centre and it helps to reduce congestion and pollution in line with our goal to become a carbon neutral district by 2030.

The Park and Ride Saturday service will play an important role in supporting the retail sector.   I hope that people will make good use of the service particularly on the Saturdays leading up to Christmas when we hope it will provide a boost to the retail economy in Taunton over the festive season.”