Free parking is being offered by Somerset West and Taunton Council across the district in the lead up to Christmas.
There will be free parking all day on the three Saturdays leading up to Christmas (5 December, 12 December and 19 December) in the council owned car parks in Dulverton, Dunster, Minehead, Porlock, Watchet, Wellington and Williton.
In Taunton, parking will be free in the council owned car parks after 15:00 on the same three Saturdays.
Kilkenny car park is excluded from the offer as it is a long stay commuter car park.
Cllr Mike Rigby, executive member for planning and transport, said:
“We are keen to give residents and visitors an added incentive to shop locally in our towns and villages over the festive season.
We have measures in place to encourage social distancing and enable people to shop safely so I hope that people will take advantage of this opportunity to park for free and provide a much needed boost to the retail economy after what has been a very challenging year.”